Advantage Foundation Ltd

The Advantage Foundation was formed to foster a more entrepreneurial culture in Australia. We believe that poverty can be abolished by promoting and developing a culture of entrepreneurial thinking. Business and industry will thrive, small business will survive and not for profits and charities will benefit from the Foundations pay it forward business philosophy.

Entrepreneurial endeavours inject growth, innovation and vitality into an economy and for individuals; it provides a compelling means for personal growth and self-actualisation.

Our primary focus is on promoting the concept, practice and growth of entrepreneurship through mentoring, networks and experiential activities.

Latest News

Luba Grigorovitch Wins First Victorian Business Icon™

Luba is an Events Manager with the Department of Transport, an Electoral Officer for Lynne Kosky MP and an Elected Councillor for the City of Hobsons Bay. She has a double degree from Victoria Univerity and can now add 2009 Victorian Business Icon Winner to her CV.

Luba competed against three other finalists, Tom Haberfield, Glen Vollebregt and Alastair Wills in front of several hundred guests and a daunting judging panel at the RACV Club in Melbourne on Monday, 31st of August.

The inaugural Business Icon™ Victoria competition was a great success and all involved are looking forward already to making next year even bigger and better. Get all the information about the competition (and some more photos) at www.vic.australianbusinessicon.com and for daily updates, follow the blog.

Business Icon™ WA

ECU student, 20 year old Rebecca Olsen wowed the judges at the Gala final of the WA Business Icon competition held on Monday 10th August at the Parmelia Hilton in Perth.

Rebecca rose through the ranks of the 32 high calibre contestants who had started out in Round 1 to become one of the four finalists who had to face the judges live in front of a packed ballroom full of Perth's business elite.

Leading the judges was prominent local business identity, Rick Hart. Seated beside him, Richard Goyder, CEO of Wesfarmers and the man at the head of Coles. Six other daunting judges made up the panel.

The finalists were given their task Friday night and had the weekend to come up with an idea, research it, put a complete business and marketing plan together and then prepare to pitch that idea to the judges. Rebecca's win was unamimous with the audience vote also agreeing with the judges' decision.

Rebecca is in her final year at Edith Cowan University, studying a double degree in psychology and business majoring in human resource management.

“I'm interested in the merging of psychology and business and would ultimately love to use both skill sets, possibly as a corporate profiler.”

The other finalists were Benjamin Hamer, studying a Bachelor of Business at ECU, Kylie Judd, an engineering and commerce student from UWA and Nathan Howe who is studying corporate and investment finance at UWA.